Mobile Apps have made e-stores more personal and accessible. At the same time, installing apps gives access to the user’s basic information and media. This means, eCommerce stores have more data at their fingertips and can use it in their push notifications. So with all the data and accessibility, here is what you as an …
A research from Jumio shows that there are almost two in five people will give up booking because of the poor mobile user experience for tourism apps. Compared with other industry, there are only clothing and food industry have a higher abandon rate. Their number are 60% and 41%. It is estimated that only in …
Minimalism is one of the modern web design trends. It makes the web page looks clean. But actually it is hard to leave a blank. Especially some clients would like to show more information in the page. To be honest, some designers take this kind of web design as a challenge. It can also be used …
By now, you’ve probably been told more times than you care to remember about the importance of a positive user experience on your website. It truly is a make-or-break element of effective digital marketing, affecting consumer perceptions of your brand, traffic, conversions, and search engine rankings. If you’ve taken the time to survey customers about …
First let’s imagine in what conditions we will use a map mobile app? Probably we’re searching for some subway information, or we need to find our destination, or we get lost while driving and so on. Nearly all of users have a clear purpose, and they also seems to be anxious. In that case, a …
A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing. A newer study from this year by Hubspot claims that the average checkout abandonment rate is 67.4%, so an …
A word said that designers will never meet everyone’s need. To be honest, they should indeed become geniuses. Sometimes clients and developers may misunderstand the design process. And they may also question our ideas when we try something new. Everyone makes mistakes. As a result, we list 3 fatal mistakes in user experience design and …
Before the eCommerce website design, the account manager or product manager will usually put forward their perspective of the website style. For example active, steady, reliable, atmosphere and so on. Generally speaking, color gives the first impression of the website. An excellent eCommerce website should be quite impressive. Normally all of us have our own …
Basically there are two common kinds of eCommerce websites. One is traditional model which only used to sell products. And the other one is like a company business website with online payment function. This model is usually used for business who don’t have enough products for example Xiaomi (mi.com) in China. Today we’ll talk about …
Conversion could be one of the most important target for eCommerce website. We need our customers to buy products from our website. Before we already posted how to convert eCommerce website visitors into buyers. Today we also give other 8 tips, which can help to improve your online customers purchase rate. 1. Subliminal advertising A statistic from …