How to Design an App from a Perspective of Users

TMO Group

Nowadays, mobile devices are becoming more and more closely related to our lives. It’s not only an equipment, but also a lifestyle. Even we use apps everyday, but actually there is no “rule” for how to design. What we should do is to design from a perspective of users. Today let’s talk about what we should …

3 Tips on How to Design an Efficient Navigation

TMO Group

The navigation of the website just like the foundation of the house. It takes the risk of whether the website would success. You need to spend a lot of time on users requirement, the content of the website and the structure. And the navigation is one of the most important things at the beginning which …

8 Modern Website Design Elements and Trends

TMO Group

Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of …

Ecommerce Eye Candy — Anatomy of a Perfect Checkout Page [Infographic]

TMO Group

  At some point, you’re going to ask your online visitors to submit payment. And your payment submission page, a.k.a the checkout page, has to be in tip-top shape if you want healthy revenue growth. Visual Website Optimizer, who brought us many gems of content like the eCommerce survey, now bring us this infographic about …

8 UX Tips to Boost eCommerce Landing Page Conversion

TMO Group

Marketers compete endlessly for better landing page conversion rates. But there’s room for improvement, especially where user experience is concerned. These 8 tips will help you squeeze more conversions out of your landing pages. 1. Make the purpose of your site clear Don’t force users to think. Explain your site’s purpose in a tagline under …

How to Use Mobile Notifications to Improve Conversions

TMO Group

Mobile Apps have made e-stores more personal and accessible. At the same time, installing apps gives access to the user’s basic information and media. This means, eCommerce stores have more data at their fingertips and can use it in their push notifications. So with all the data and accessibility, here is what you as an …

How Should We Follow the Trends of Minimalist Web Design

TMO Group

Minimalism is one of the modern web design trends. It makes the web page looks clean. But actually it is hard to leave a blank. Especially some clients would like to show more information in the page. To be honest, some designers take this kind of web design as a challenge. It can also be used …

6 Simple Ways to Improve the UX of the Website

TMO Group

By now, you’ve probably been told more times than you care to remember about the importance of a positive user experience on your website. It truly is a make-or-break element of effective digital marketing, affecting consumer perceptions of your brand, traffic, conversions, and search engine rankings. If you’ve taken the time to survey customers about …

How to Present Shipping Information in eCommerce Website

TMO Group

A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing. A newer study from this year by Hubspot claims that the average checkout abandonment rate is 67.4%, so an …