Chinese Web-Store Design: East VS West

Thomas Price

For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …

Senior App Design: Age-Proofing Mobile eCommerce

Thomas Price

Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …

Hines x TMO Group | Latest UI Design of Real Estate Showcase in China

TMO Group

Hines is a privately owned global real estate investment, development and management firm, founded in 1957, with a presence in 201 cities in 21 countries and $100 billion of assets under management. Hines announced in 2013 that it was chosen as the successful bidder for a site in Shanghai’s prestigious Jing’an Business District. The project will anchor a new mixed-use development …

What Makes a Great WeChat Shop UI/UX Design?

TMO Group

The future of China eCommerce is “WeChat” – right now, the amount of people placing orders on WeChat is increasing at an incredibly fast rate. Unfortunately, many brands fail to deliver a matching WeChat eCommerce UX/UI design: they allow users to enter their online shop through WeChat, but without any optimization for the WeChat system. One …

What Are The Must-have Design Features For a eCommerce Site?

TMO Group

eCommerce sites can be different from business website in many ways, and design is definitely a big part of it. Just like an offline retail in the shopping mall, a well-designed eCommerce will be both attractive to pull more customers in, and functional that can ease customer’s purchase process, and convert visitors to shoppers. Below …

From Visitors to Customers: 10 Examples of Excellent Ecommerce Website Design

TMO Group

humans just seem to love things that are well designed, same with eCommerce website. recent research has also found that 92.6% of people feel that the visuals are the top influential factor affecting a purchase decision. A well-designed eCommerce site will provide the user with a much more pleasant user experience and will make it easier for …

Top 6 Hottest eCommerce Design Trends to Embrace in 2016

TMO Group

Your eCommerce websites are the first interface between the customers and your business. With that being said, a good eCommerce website design is important because it can deliver customers a seamless shopping experience while putting yourself one step ahead of the competition. In today’s fast-changing eCommerce world, you must be aware of what’s trending right now in …

5 Key Factors to building a Successful Web App

TMO Group

While everyone’s taste is different, there are several universal principles that one successful web app embody. We’ve summed up for you into a simple list of critical success factors. 1. Speed  For web users today, being fast is not enough; you need to be faster than fast. If your web app is slow, most users …

How to Conduct User Research (and they are really easy)

TMO Group

During website development/phone app development process, more business owners have realized how important user research is, since it can truly help online business focus on the right target and save a fortune. User research may seem complicated, but there are several simple ways to conduct. Online Surveys Online surveys are used very often by marketers, product …

What is the Most Important Thing in UI/UX Design?

TMO Group

The answer is USERS. You need user research towards your users. Far too frequently, companies contact agencies like TMO Group in a panic to help them figure out why their new website or new phone app is failing. To the companies, the fact seems shocking since they have spent so much time and money on this project …