Factors to Consider When Opening a TMall Shop

TMO Group

TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living remote from tier one cities where foreign brands usually establish a physical presence on entering the …

Baidu SEO and Irrelevant Content

TMO Group

SEO (search engine optimization) around the world including practitioners in China are getting used to promoting a scientific approach by optimizing website content for Google. This scientific approach has all the convincing factors to diagnose a website from site accessibility to content performance, etc. Data transparency is the principle of the practice. However, in China …

Doing eCommerce business in China

Jing Zhou

Move Into The Chinese Market Place There are over 450,000,000 consumers looking to buy the exact products and services that you are selling to other markets. Why are you not allowing them to buy what you are offering in China? Why are you not Doing Business In China right now? By starting up a targeted online marketing …

Wechat, the biggest marketing channel in China

Jing Zhou

Unlike many Chinese clones, Wechat(know as Weixin in Chinese) ,the mobile instant messaging service is China’s home-grown answer to WhatsApp, , has  innovated a few clever new features. Now,  it became one of the biggest marketing channels businesses are finding success in reaching Chinese consumers. Launching just two years ago, WeChat has already clocked up …

How to design a website for Chinese visitors

Jing Zhou

When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the …

10 Ways to Successfully Compete Against Large eCommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …