This post was updated in March 2022. Have you always wanted to expand your business in China? This article will explore the opportunities for your organization to drive your sales in China through one of the biggest sales channels for cross-border eCommerce: Tmall Global. Tmall vs Tmall Global The Chinese cross-border eCommerce market is not particularly fragmented. …
Imagine a customer landing on your eCommerce website. First impression is quite good – interesting, but not outlanding design, beautifully picked colors, enticing images. It gets better as the customer continues. The navigation quickly takes them to exactly the page they need. Product images show exactly the qualities that the customer likes without the aftertaste …
In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …
TMO Group’s Jing Zhou talks about Chinese consumers at annual Omega-3 event Omega-3 is one of the hottest topics in the Health Supplements industry. Hundreds of manufacturers are offering Omega-3 based products, millions of people taking those supplements to improve their health and well-being. During 3 days in February 2022, many leading health supplements professionals …
The original version of this article was written in 2018. We monitor the situation with the bonded warehouses in China, keeping this material up to date. Latest version was updated in February 2022. It’s never been easier to sell to China from abroad than now. The Chinese government has made a concerted effort to simplify …
The cross-border eCommerce market is growing in many countries, especially in countries in South East Asia, China and India. There are more and more solutions and services for merchants, entry thresholds getting lower and lower. Yet, when it comes to actually starting a cross-border eCommerce business, there is still an air of insurmountable challenge, of …
The answer is USERS. You need to research your users. Every now and then, companies contact agencies like TMO Group asking to help them figure out why their new website or new app is failing. They have spent so much time and money on this project to make it look good – the fact that …
Generally speaking, there are 6 main arch-types of eCommerce users. Here they are: wishlist visitor, impulsive visitor, rational visitor, perfectionist visitor, satisfied visitor and hesitant visitor. To be clear, we are not suggesting that each and every user of your website will fall into one of these 6 categories – probably not. Like many psychological …
On 24th of November 2021, TMO Group’s Business director Jing Zhou took part in the international forum ‘Manufacturing in China: status and trends’. Jing’s presentation “Scale your business through B2B e Commerce in China” was dedicated to the ways to take enterprises to the next level by expanding their online presence and implementing B2B eCommerce …
Cosmetics and makeup is a huge market in China. It is predicted to surpass 450 billion yuan in 2021 (about 70 billion USD). China is still behind the biggest makeup market in the world (that would be the US with about 80 billion USD), but it is catching up quickly. About 70% of sales are …