From 1997 to 2017, everyone is witnessing another ‘Great Leap Forward’ of the Internet in China. It is reshaping the entire eCommerce and marketing ecosystem including channels, advertisement, and products; as well as re-shaping the lifestyle and habits of consumers. No matter you are new comers or experienced practitioners of the China eCommerce, you should have an idea for …
New Retail in the era of eCommerce is the rearrangement of ‘People’, ‘Product’ and ‘Place’. In the <<2017 Insight of China eCommerce – People | Product | Place – 1/3>>, we talked about the consumers. In the <<eCommerce Insights: What is a good product in the era of new retail?>>, we reviewed some brand and …
According to the “Insight on the Rise of Online Consumption and Content in China 2017” by iResearch, WeChat store accounted for a 39.4% of the overall online retail channel in 2017. During 2012 – 2017, the percentage growth of the WeChat store was 28.1%. Source：“Insight on the Rise of Online Consumption and Content in China …
WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …
Let’s take a look at China’s e-commerce ecosystem where we see WeChat’s e-commerce is gaining enormous attention from more and more brands. Many of the brands’ public accounts have accumulated a big chunk of internet traffic and have built extremely strong follower bases. This is due to all their efforts on their WeChat store, by …
Hope you enjoyed our article last week about the Chinese user persona. In this episode，we will continue to introduce five more representative Chinese consumer persona. 5.“The Elaborate Man” Definitions: It refers to the guys who are emitting a strong straight male hormone but at the same time who are very sensitive and affectionate. Managing a …
Character design It refers to the detailed settings of characters in anime, fiction, game and film, which consists of appearances, outfits, looks etc. — Wikipedia What is “Free Character Design”? Recently in China, “Free Character Design” has become a hot topic， Character design is a type of character packaging for selling image concepts. It can …
In the past half year, WeChat mini programs gradually faded away from the center of public attention into insignificance. However, recently the WeChat mini program team released a series of updates of mini programs on a regular basis: On May 8, WeChat mini programs launched group-related features. On May 10, scanning for nearby mini program …
The WeChat public platform is a powerful place to showcase your products/services and more importantly, for brand image shaping, communicating with fans and promoting WeChat eCommerce shops. However, for the present, the commercial ecosystem of WeChat public accounts is facing potential threats. One of the widely spread statements is that the traffic dividend period is …
International bakery supplies company Puratos will launch its first-ever eCommerce platform in China. Supported by ShopNow Cloud, a cloud-based solution, Puratos eCommerce platform will be fully integrated with WeChat, China’s biggest social platform. Based in Belgium, Puratos has run business in China for over 20 years, and this WeChat eCommerce will be Puratos’s first gig …