THE INS AND OUTS OF “NEW RETAIL”: DIVING DEEPER INTO THE MEANING AND PURPOSE Date: 28 March, 2018 (Wednesday) Time: 16-18pm (registration starts at 15:45pm) Venue: Vistra Shanghai office, 33/F Westgate Tower, No. 1038 Nanjing West Road, Jing’an District Speakers: Mr Dominiek Pouwer, Director TMO Group, Miss Emma Shen, Senior Associate Bonnard Lawson International Law …
Which brand or which shopping scenario will you think of when we talk about WeChat eCommerce? It will not be an easy question. We believe that recognition is not yet well-established by digital consumers for any brands or any online shopping categories for the WeChat shop. On the T-mall, we may go to buy clothes …
Growth Hacking and analytics is no longer a new concept in this digital and eCommerce era. Yet, people might still think that it is a job to find a great idea to bring huge success overnight. There isn’t any fast track. Tactics are of course important but no growth happens overnight. What a growth hacker …
The “pivot to video” is digital media’s megatrend recently. According to the research report from BI Intelligence, 47.4 minutes of online video will be watched daily in 2017 globally, a 20% year-over-year (YoY) increase, driven primarily by mobile, where viewing times will reach 28.8 minutes per day, a 35% increase from 2016. How’s the video ecosystem in China? Major …
It is the prevailing trend that so many brands are developing an online store on every channel. They are quite enthusiastic on setting up the eCommerce department. Has your brand already developed an online web store? Or joined the T-mall, JD Mall or Amazon? Have you ever thought of setting up a WeChat Store? After …
Hines is a privately owned global real estate investment, development and management firm, founded in 1957, with a presence in 201 cities in 21 countries and $100 billion of assets under management. Hines announced in 2013 that it was chosen as the successful bidder for a site in Shanghai’s prestigious Jing’an Business District. The project will anchor a new mixed-use development …
The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. These days, no-one can neglect the importance of mobile channels and mobile commerce. Popular Mobile Channels in China Mobile Social Platform The biggest mobile communication program must be WeChat and QQ …
When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc.. 2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …
From 1997 to 2017, everyone is witnessing another ‘Great Leap Forward’ of the Internet in China. It is reshaping the entire eCommerce and marketing ecosystem including channels, advertisement, and products; as well as re-shaping the lifestyle and habits of consumers. No matter you are new comers or experienced practitioners of the China eCommerce, you should have an idea for …
New Retail in the era of eCommerce is the rearrangement of ‘People’, ‘Product’ and ‘Place’. In the <<2017 Insight of China eCommerce – People | Product | Place – 1/3>>, we talked about the consumers. In the <<eCommerce Insights: What is a good product in the era of new retail?>>, we reviewed some brand and …