Has Payment Become the Entrance of O2O?

TMO Group

There are many things want to become the entrance of O2O. One side includes some tools such as commercial Wi-Fi, QR code. The other side includes experience marketing, bricks and mortar stores, services and so on. All of them are eager to become the entrance of O2O. And payment is one of the most popular …

eCommerce O2O Myths: Its Hard to Go Offline to Online

TMO Group

With the development of eCommerce, O2O has become a hot keywords and we can find it everywhere. So questions such as what is the definition of O2O and how to build an O2O model usually confused us.  Generally speaking, O2O means online to offline. But the oppsite of O2O, offline to online is also an …

Solutions for Omni Channel eCommerce

TMO Group

Omni channel eCommerce links together the physical and digital lives of brands. More and more, consumers are expecting to shop not only when they want but also where they want and expect a similar experience regardless of the channel. While services such as in-store product pick up and 360 degree inventory visibility are still gaining …

Tips for Integrating Online and Offline Marketing to Drive Traffic

TMO Group

Online marketing is crucial to small business success today–but on its own, it’s not always enough. Do you have a brick-and-mortar business with an online component, such as a retail store that also sells products online or an accounting business with a website featuring blogs and tax advice? In many ways, a website is only …

O2O In a Broad Sense

TMO Group

With the combination of online marketing and offline retailing, O2O (Online to Offline) model has become a current trend that can be found in catering, home furnishing, supermarket, even in government, insurance, and so on. People are getting more familiar with O2O that is used in service industry. And most of them think the combination …

How to Start Omni Channel Retailing For eCommerce

TMO Group

When you visit an eCommerce website, you will look up products online and perhaps scan a QR code in search of a deal now. Then you can obtain a discount when you visit the brick-and-mortar store by your mobile devices, which store some information about products’ promotion. This is one of the ways of Omni …

Developing Social Media to promote Online to Offline Marketing

TMO Group

We always intrigued when companies start to integrate their offline advertising campaigns with online to offline marketing efforts like social media, search engine optimization (SEO), and pay per click (PPC) marketing. But thanks to social media, the line between online to offline marketing is not blurred. As businesses online, we’re always being told things like …

O2O Is Not A Mystery – Just A Way To Make Money

TMO Group

Most companies believe that catching the O2O market means catching the market for the next decade. In fact, most companies are still at the first stage of O2O – they understand O2O is a must, but don’t know where to start. This awkward situation is quite similar as when e-commerce just emerges. Companies are surrounded …

The Good, The Bad, and The Downright Ugly Truths About Online Reviews

Jing Zhou

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even …