Top 5 Trends in China’s Wine E-commerce that One Must Know

TMO Group

Great news for China’s wine e-commerce: Chinese love a fine wine, and the love is absolutely getting “hot and heavy”. The consumption of red wine in China almost tripled between 2007 and 2014, and is forecast to grow by another 54% by 2015. China’s wine consumption in 2014 was more than double that of the …

3 Core Issues that Matters to O2O

TMO Group

Recently, China has a lot of “battle” in O2O field such as the competition between Baidu, ele.me and Meituan in takeout service field. Although they seemed get more customers through the high allowance, risks always exist. We all know that O2O commerce is such a big concept, which can be used almost cover all kinds of …

Will O2O Become the Trap of Entrepreneurship?

TMO Group

Recently, O2O has become a hot topic in China. It seems that O2O can make your eCommerce come back to life. You can hear or see it everywhere and some eCommerce giants for example Tencent, Alibaba and Baidu talk about it frequently as well. Will O2O become the trap of entrepreneurship? To be honest, nearly …

Omnichannel, Big Data…What’s Next? Predictions for 2015

TMO Group

If I had to summarize 2014 for the retail industry, it would be the year of buzzwords. From omnichannel to big data, new “solutions” were being discussed every day and all of them were touted as the latest-and-greatest in the ongoing quest to meet customer demands and increase revenue. That’s not to say that many …

4 Reasons to Prove eCommerce Can't Replace Brick and Mortars

TMO Group

Internet has led to the explosion of eCommerce. Competition becomes more can more fierce between eCommerce owners and the big cake of the whole market is nearly eaten up. As a result, is there any significance for brick and mortar stores to exist? In fact, the following 5 reasons will prove that eCommerce can never …

Key Points for Omni Channel Retail

TMO Group

O2O, also called omni channel, is a wide definition and it can be used in online marketing, offline promotion or system integration. Actually, the form of O2O could be variable. This article will introduce some key points on how to make use of online retail platforms by combining offline resources. 1. Inspection After place an …

3 Thoughts Should be Abandoned for eCommerce Enterpreneurs

TMO Group

When we come into mobile era, many enterprises or companies start to develop mobile apps in order to follow the trend. And they still use the same idea or strategy with websites. Actually this is an error. When it comes to O2O, many people want to set up and eCommerce store, then logistics supply chain. …

How to Promote O2O Retail

TMO Group

Promotion is an action that can improve your sales. It is not enough to let customers know your products. The ultimate purpose is to convert visitors into buyers. The sequence of O2O retail to develop customers is as follows: Attract consumers–Search the product–A good shopping experience–Become loyal customers–Promotion by word of mouth. As a result, …

5 Predictions about Omni Channel Retailing in the Future

TMO Group

Retail is a changeable industry. Doug Stephens who is the retail website prophet predict that the change of retail industry in next 10 years will be far exceeding past one thousand years. The following are some predictions about omni channel retailing in next few years. 1. Immediate delivery will become normal Amazon in America is …

eCommerce Brand : How to Stand Out from the Competition

TMO Group

From the Tmall “Single Day” double 11 sales statistics last year, only 5 brands in top 20 are eCommerce brands. All the rest are famous offline brands. Even some famous online brands dropped out of ranking. We have to receive the truth that eCommerce brands are in decline. Are there any ways could help eCommerce …