Three Simple Steps to Succeed in China’s New Retail Era

thomas.price

Over the past few years, the boundaries between online and offline sales have blurred. As the Internet and the Internet of Things (IoT) have become ubiquitous in China, a new era has begun. The era of New Retail. In the second half of 2019, the ‘Wild West’ period of the New Retail era is coming …

ByteDance Mini-Program: eCommerce Applet Development & Strategy

thomas.price

ByteDance has entered the Mini-Program later than Baidu and Alipay (and certainly later than applet pioneer WeChat, who kicked off the craze). However, by launching Mini-Programs on its two hugely popular apps, Douyin (TikTok outside of China) and news and article platform Toutiao, ByteDance is standing as a real contender in the Mini-Program sphere. These …

Mini-Programs and Brand eCommerce: The Perfect Match?

thomas.price

Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …

WeChat’s Mini Program Statistics & Trends: What’s Happening in 2018?

TMO Group

More than 400 million monthly users and an explosive growth of 4.884% in the past year. WeChat mini programs have definitely found their niche to roaring success in the past months. We highlighted strategies and case studies on successful mini program strategies in a previous article. But what is currently happening with mini programs? Is it …

China’s Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

TMO Group

China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear. According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up …

Luxury In Europe: Bring More Chinese Shoppers Through Phone

TMO Group

Chinese shoppers have already become the largest group of luxury shoppers in the world since 2012, now accounting for 32% of global revenue for luxury retailers. Here is another fact: around two-thirds of luxury products bought by Chinese (and often made in China) are purchased outside the country!   Go West, Chinese Luxury Shoppers Chinese …

Web Apps that Failed: the Golden Raspberry Awards of Web Apps

TMO Group

51% of mobile users used their mobile devices as their primary Internet source, compared to desktop (42%). Therefore, it is important that your mobile site, also known as “web apps” are for all users, regardless of the device or screen size they happen to be using. You don’t want to make users work to find …

5 Key Factors to building a Successful Web App

TMO Group

While everyone’s taste is different, there are several universal principles that one successful web app embody. We’ve summed up for you into a simple list of critical success factors. 1. Speed  For web users today, being fast is not enough; you need to be faster than fast. If your web app is slow, most users …

Top 5 Reasons You Should Choose Web App Over Native App

TMO Group

While native apps are popular with consumers, they’re quite impractical for most businesses. Emerging trends shows that designing web apps is more attractive than native apps for developers and businesses involved in developing apps, and here are the top reasons: 1. Easier to build If you really want everyone in your audience to have access …

Beware, Phone Apps: Web Apps are Taking Over

TMO Group

Have you ever seen the “mobile version” of a site? That’s one example of web apps. Web apps are not real applications; they are really websites that look and feel like native applications in many ways, but are not implemented as such. Developing a web app can be simple and quick. Web apps became really popular when HTML5 came around and …