Do Not Sacrifice the Whole UX Just for a Small Function

TMO Group

The core of user experience is not a pile of functions. Actually, it based on the product itself. Just like people choose Uber because it can call a taxi in anytime and anywhere. Although it has some other additional functions for example the countdown function, it can not exist independently. Normally, functions can not be separated from products. That’s …

How to Present Shipping Information in eCommerce Website

TMO Group

A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing. A newer study from this year by Hubspot claims that the average checkout abandonment rate is 67.4%, so an …

What Wikipedia Can't Tell About Ecommerce Sales Trends

TMO Group

In the past, for instance, our eCommerce Quarterly data for the final quarter of a fiscal year has pointed us to the explosion in mobile commerce, and, before that, a consumer change in email habits. So, what’s the big trend spotted in 2014? Here are three eCommerce sales trends to keep your eyes on. 1. Bounce rates …

What Should We Prepare for eCommerce Website Development?

TMO Group

Whether Developing an eCommerce website or doing a full-scale build, one of the most important parts in the whole process is the planning. Preparing a build before you start can sometimes seem like a bit of a tedious and time-consuming task, but not only will it make everything run a lot smoother, it will also …

Multi channel eCommerce Needs Big Data Solutions

TMO Group

Today doing successful customers are impossible without resorting to multiple channels to reach and influence consumers. In any sphere you adopt  travel, banking, fitness or retail marketers use offline shops or customer satisfaction points while also being active online through websites, social networks, mobile apps, etc. Thanks to this multidimensional approach, customer reach is wider …

How to Optimize URLs of website for Search Engines

TMO Group

When we publish a page of our website, first we should make sure the url is well optimized for both readers and search engines. It’s one of those SEO best practices that’s actually stood the test of time.Here are some tips about how to optimize url to our website. 1) Delete the extra words in the page …

Why Every Ecommerce Website Needs a Blog

TMO Group

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make …

10 Ways to Successfully Compete Against Large eCommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …