For every foreign business eyeing China eCommerce market, to understand Chinese customer’s behavior and expectation is the task at hand. Especially during this digital era, in which ways are these digital-savvy customers changing the whole China eCommerce? Earlier this month, worldwide management consulting firm McKinsey released a survey (How savvy, social shoppers are transforming Chinese e-commerce) which examined …
Chinese tourists to pay for things abroad will become much easier: starting this summer, Chinese consumers will be able to use Alipay in the U.K., Germany, France and Italy, as part of Alipay’s global expansion. More exactly, Alipay the phone app will recognize where the Chinese Alipay user is in Europe and send notifications about where to …
A few years ago, “O2O” was a brand new term; but today, these three characters are seen everywhere in major Chinese cities as all manner of businesses. From restaurants to taxi to hair salons, every business is offering O2O services to attract customers. However, some people still get confused with O2O and B2C. While B2C is …
An application-programming interface (API) is a set of programming instructions and standards for accessing a Web-based software application. Generally, software company releases its API to the public so that other software developers can design products that are powered by its service. Since 2013, WeChat has developed multiple APIs for brands or companies to customize features, interact with their audiences …
For foreign small medium-sized companies (SMEs), “where to grow their cross-border eCommerce in China” has always been a heated topic. As our previous article pointed out [SMEs Entering China eCommerce: 4 Possible Challenges You Will Face], big online marketplaces like Tmall surely look tempting, but multiple challenges are keeping SMEs away. Is there an alternative for a …
When was the last time that you used SMS? Personally I cannot remember, because instant messaging apps have taken over for the last few years. Those apps definitely change the way people connect through mobile phones. Among all the instant messaging apps, WeChat and WhatsApp are two giants who meet the needs of different market: China-born …
Entering 2016, O2O Commerce on WeChat remains a heated topic. We heard this term lately, but what does it mean, and how can I benefit from WeChat O2O? Here are the most asked questions regarding WeChat and O2O Commerce, along with our answers. What is O2O Commerce on WeChat? O2O Commerce (Online to Offline) is …
It was March 5th 2014 that WeChat Payment was born. Based on the WeChat platform, Tencent hopes WeChat Payment to add more support for business around the very platform, therefore to improve conversion rates. After almost two years, number shows that WeChat Payment is a great online payment platform: On November 2015, Tencent pulled in …
The competition in WeChat eCommerce will definitely be tougher in 2016, since nearly every business in China are eyeing on this promising land. For one business, just opening up its WeChat store is far from enough: WeChat eCommerce need those vital features to stand out from the other competitions. Previously, we have introduced Magento 2 (currently known …
The term “WeChat eCommerce” didn’t even exist before July, 2014, the time Tencent announced the new birth of “WeChat store”. Now, one and a half year later, it has become the sweatiest pie that every business wants a piece from. After all, since Chinese adult spend over 40 minutes on average daily on Wechat, why not …