Who should use the big data in the eCommerce world?

TMO Group

It is the prevailing trend that so many brands are developing an online store on every channel. They are quite enthusiastic on setting up the eCommerce department. Has your brand already developed an online web store? Or joined the T-mall, JD Mall or Amazon? Have you ever thought of setting up a WeChat Store? After …

It’s Time to Use HTTPS to Protect Your eCommerce Site

TMO Group

What’s an eCommerce site’s biggest nightmare? Among all the bad things that could happen to your eCommerce, security issue can be the worst of the worsts. Customers typed in personal infos and payment details with trust, but hacking can make all those valuable data go away, along with your brand reputation. You need to ensure …

2017 Hot eCommerce Trends: 360° Image, Selfie Pay & More

TMO Group

VR goggle, drone delivery, robotics… When “eCommerce trend” is mentioned, it will always be linked with these cool things you saw on hi-tech news or sci-fi movies. But how about the new things that are going to tapping into your life soon? Today we lay out innovative eCommerce trends that has been around you already. These creative innovations …

Optimize eCommerce images for SEO is important…But how?

TMO Group

For your eCommerce, to optimize your product image can be also an important part of eCommerce website development. Reason cannot be simpler: Images can generate a lot of Web traffic from image-based search engines like Google. So how can I optimize my product images to gain traction on search engines? Below are some starter tips to optimize product …

Five Most Asked Questions about eCommerce Bounce Rate Problems

TMO Group

If you own an eCommerce business and you want to stay competitive, there are several important factors you need to pay attention. Among them, bounce rate stands out to be very important, while it can be really intimidating. Many of you are struggling with high bounce rates. Before we can fix our bounce rate, we …

Social share buttons for your eCommerce in China: Yay or Nay?

TMO Group

In 2016, eCommerce in China has evolved to “social eCommerce”: Chinese eCommerce shoppers are getting used to use social media as a significant channel for initiating online purchases. Having said that, Social share buttons seem essential for your eCommerce platform in China, since it both add convenience for users and help promote your products. However, …

83% of eCommerce shoppers leave at checkout… What should I do?

TMO Group

You have heard the good about eCommerce shopping experiences, but what about the bad and the ugly? Research from experience optimization platform, Optimizely, provides retailers with some areas on which to focus. From the survey took by more than 1,000 eCommerce shoppers, it reveals the impact of a bad eCommerce experiences. More than a third …

Top 3 Reasons Why SEO is Important for Your eCommerce Site

TMO Group

It is vital for ecommerce business to strive for positions in search engines optimization (SEO).Whether your company is a bootstrapped startup or a Fortune 500 global firm, SEO is what maximizes the profitability of an eCommerce website. SEO is an important component of a business’s digital marketing strategy, mainly because it helps gain visibility. Below …

[Infographic]Top Reasons to Ace Product Return Policy For Your eCommerce

TMO Group

To all eCommerce business marketers: If you care about customer service, you need a solid return policy. Consider a well-written return policy as the final lap of your eCommerce platform development, because it is that important. The fact is: Your return policy can make or break your eCommerce business.  According to latest data, 92% of …