Social Commerce is a rising business in China – More Chinese shoppers enter eCommerce sites through social media channel. Therefore, a social sharing button for your eCommerce can bring more customers for sure. Here, we present Part 2 of the 20 Social Sharing Buttons in China eCommerce, graded. Be sure to also check out Part 1, …
If you own an eCommerce business and you want to stay competitive, there are several important factors you need to pay attention. Among them, bounce rate stands out to be very important, while it can be really intimidating. Many of you are struggling with high bounce rates. Before we can fix our bounce rate, we …
In 2016, eCommerce in China has evolved to “social eCommerce”: Chinese eCommerce shoppers are getting used to use social media as a significant channel for initiating online purchases. Having said that, Social share buttons seem essential for your eCommerce platform in China, since it both add convenience for users and help promote your products. However, …
You have heard the good about eCommerce shopping experiences, but what about the bad and the ugly? Research from experience optimization platform, Optimizely, provides retailers with some areas on which to focus. From the survey took by more than 1,000 eCommerce shoppers, it reveals the impact of a bad eCommerce experiences. More than a third …
It is vital for ecommerce business to strive for positions in search engines optimization (SEO).Whether your company is a bootstrapped startup or a Fortune 500 global firm, SEO is what maximizes the profitability of an eCommerce website. SEO is an important component of a business’s digital marketing strategy, mainly because it helps gain visibility. Below …
To all eCommerce business marketers: If you care about customer service, you need a solid return policy. Consider a well-written return policy as the final lap of your eCommerce platform development, because it is that important. The fact is: Your return policy can make or break your eCommerce business. According to latest data, 92% of …
For every eCommerce marketer, conversion is one of the most important analytics you can measure. More importantly, conversion rates are an essential component for operating a successful eCommerce and directly impact your sales and profits. However, many find their conversion rates suffering, even though they have done so much. There are a lot of reasons …
Health check on an eCommerce site… seriously? Strange as it may sound, that is a must-do to maintain your eCommerce business. Even though your Adobe Commerce (previously known as Magento) eCommerce platform is doing great on attracting visits and making sales, there might be a few health issues hidden, which could eventually become a risk. This infographic …
Youzan is one of the most used 3rd party WeChat eCommerce platforms, and one of its biggest selling point is: free for merchants to use. But, starting July 8th, 2016, Youzan’s free lunch is over. More specifically, merchant on Youzan need to pay RMB 4,800 yearly service fee. This new rule will only be enforced …
What is the goal of user experience in eCommerce? The answer is always clear: to make customers feel comfortable and engaged. Just like offline retail stores spent heavily on in-store displays, decoration and layout, eCommerce site must be continually optimized so that customers enjoy the journey and keep coming back. The truth is: for eCommerce …