Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

Jing Zhou

If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is …

3 Reasons Why Luxury Brands Should Leap Now

TMO Group

REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …

B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher

TMO Group

Global ecommerce sales to top $1.2 trillion USD Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China …

China, a Booming Market for Luxury

TMO Group

Like Japan 20 years ago, the consumption on luxury goods in China now is skyrocketing! Not only those super-rich, but also many common people are ravenous for luxury brands, especially western brands. ECommerce in luxury ECommerce is booming in China and offers new opportunities for luxury industry key players. Chinese consumers are more actives online …

The reason for Western companies struggles in China's e-commerce market

Jing Zhou

Why have so many Western companies — including heavyweights like Amazon and Google — struggled in China’s e-commerce market? Amazon entered China’s business-to-consumer market by acquiring Joyo.com in 2004 for $75 million. From the start, it faced fierce competition, in particular from Tmall.com. Today, Amazon’s market share in China stands at 3.5%, with indigenous companies …

Factors to Consider When Opening a TMall Shop

TMO Group

TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living remote from tier one cities where foreign brands usually establish a physical presence on entering the …

The Taobao Phenomenon

Jing Zhou

Taobao: part of the Alibaba group (which also owns the popular business-to-business site Alibaba.com)—is by far the most important company to watch in China’s e- commerce landscape.  More products were purchased on Taobao in 2012 than at China’s top-five brick-and-mortar retailers combined, making it the biggest retailer in China. The site boasts more than 800 …

Using Videos to Improve Ecommerce

Jing Zhou

Videos are a powerful tools for ecommerce to show products and many ecommerce businesses have already leveraging it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings. Almost every type of website you visit these days features video prominently, since website …