Tmall’s Biggest Cosmetics Hits on Singles Day 2019

Thomas Price

As the CoViD-19 pandemic crisis comes under control in mainland China, things are going back to normal across most industries. Consumers too are emerging and resuming their usual behaviors. But after months of distorted sales figures and unusual spending patterns, what will this new normal look like? To remind ourselves of what normal looked like …

Cosmetics Industry Digital Transformation and Its Many Opportunities

Thomas Price

It’s a surging trend in the cosmetics industry: digital transformation. Even before the Coronavirus took hold, cosmetics companies were leaning into digitalization. But now around the world, we’ve seen the virus affect all walks of life. During this time, the advantages that digital transformation offers the cosmetics industry are more apparent than ever. In this …

2020 Hot eCommerce Events and Conferences in East Asia

TMO Group

What are the hottest eCommerce events in East Asia this year? We’ve got the answers. Of course, events and trade shows have been among the industries hardest hit by the Coronavirus. Events across East Asia are seeing cancellations, delays, and moves online. Even China, which is emerging from the worst of the virus season, is …

China Fashion eCommerce: Five Platforms Worth Knowing

Thomas Price

Fashion is a booming industry in China. Where once brands were cautious about IP infringement and copies, now they’re feeling secure in the country’s legal protections and are excited about the economic opportunities it offers. A huge consumer base is a feature of any potential China market segment. But coupled with this is an increasing …

Marketing Cosmetics Online in China: A Question of Face

Thomas Price

China’s cosmetics market has grown hugely over the last decade. Currently the world’s second-biggest market for cosmetics, 2019 figures estimated that China would at last overtake the US by 2023. Developments in recent years have seen domestic brands grow in size and sophistication. Meanwhile, premium international brands have also found a larger consumer base. Here …

How the Coronavirus Is Affecting China’s Health Supplements Industry

Thomas Price

As China works hard to resolve the Coronavirus crisis, and much of the country’s workforce stays safe at home following the Chinese New Year celebrations, what has this situation meant for the health supplements industry here in the Middle Kingdom? Health Supplements Are Not a Cure or Vaccine While this may seem obvious to many, …

Chinese eCommerce Market for Cosmetics in 2020

Thomas Price

2019 was another standout year for the cosmetics industry in China. Given China’s increasingly online lifestyle, the industry’s continued growth and success also meant strong online performance. China is gearing up for 2020, fresh from celebrations for the start of the Year of the Rat and the healthcare battles that defined the first two months …

Health Supplement Report 2020: Our In-Depth Look at the Chinese Market

Thomas Price

To welcome in the new decade, we’ve prepared a report that takes a deep dive into the health & food supplements industry in China, examining the state of the industry at the end of the past year and looking to its future as we enter into the millennium’s third decade. To do so, we didn’t …

Direct Selling in China: Multi-Level Marketing, But Not As You Know It

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. After an initial boom in the ’90s came to a screeching halt as scandals rocked the upstart industry and the government stepped in to protect the population from unfair practices, direct selling returned …

Entering China’s Market for Foreign Health Supplements in 2020

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. How can foreign health supplements brands successfully enter the China market? What are the best-suited channels and strategies for this? Looking at the challenges involved and effectiveness of several approaches, TMO has put …