Cosmetics Industry Report 2020: An In-Depth Look at the Chinese Market

Thomas Price

This week marks the launch of TMO’s Cosmetics Industry Report. Earlier this year saw the success of our Health Supplements Industry Report (and the subsequent monthly Data Pack series!). Now, we’ve turned our attentions to another hot industry on the rise in China. This report not only contains data from trusted sources and prominent research …

How China’s Cosmetics Live-Streaming Flourished in 2020

Thomas Price

Background Alibaba data shows that the penetration rate of Tmall merchant live-streaming during fiscal year 2019 reached 50%. Meanwhile, the gross merchandise volume (GMV) of live-streaming on Taobao exceeded 100 billion RMB. The penetration rate for merchants selling beauty products was particularly high. During the 618 sales in 2019, 80% of Tmall beauty and cosmetics …

Chinese Cross-Border eCommerce: Legal Expert Interview

Thomas Price

Although 2020 has obviously been difficult for much of the world, Chinese cross-border eCommerce is one of the areas that has managed to perform well. Cross-border eCommerce (CBEC) in the country has experienced growth, even as most industries in China and the world shrunk in response to the global crisis. According to customs data from …

China’s Biggest Health Supplements Winners on 6.18 2020

Thomas Price

At the beginning of 2020, CoViD-19 shook the world from its usual rhythms and forced distance on people due to remote work, lockdowns, and quarantine. Social activities ground to a halt during Chinese New Year and the following month. This in turn gave people time to slow down and reflect on their consumption and lifestyles. …

China’s Best-Selling Makeup Products and Brands on 6.18 2020

Thomas Price

After several years of development, China’s June 18th (or “618”) mid-year sales period has evolved into the second biggest “holiday” for Chinese online retailers. 2020 was particularly special, as it is the first major eCommerce sales event after the coronavirus outbreak. Presales began as early as May 25th, and Tmall’s year-on-year sales growth rate increased …

Cross-Border eCommerce: Selling Cosmetics to China

Thomas Price

China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …

Skincare and Makeup in China: 2020 Consumer Trends

Thomas Price

In recent years, the cosmetics industry, and skincare and makeup especially, have undergone substantial development in China. In 2019, the growth rate of the beauty industry ranked second of all retail industries. For brands that plan to set up on local eCommerce platforms or hope to enter China through cross-border eCommerce, research into consumer trends …

4 Ways to Develop a B2B Website for Lead Generation

TMO Group

As the name suggests B2B websites are used for the transactions between businesses to business. But unlike business-to-consumer (B2C) and business-to-government (B2G), B2B companies have to create a professional persona that is both attention-grabbing and sales-ready if they hope to successfully pitch and sell their products to other businesses.Generating leads and improving the quality of …

Tmall’s Biggest Cosmetics Hits on Singles Day 2019

Thomas Price

As the CoViD-19 pandemic crisis comes under control in mainland China, things are going back to normal across most industries. Consumers too are emerging and resuming their usual behaviors. But after months of distorted sales figures and unusual spending patterns, what will this new normal look like? To remind ourselves of what normal looked like …

The Customer Journey to Online Purchase

TMO Group

We all like interactive web pages. They’re fun to use, and they are effective examples of content marketing. So, we are always impressed when we find really cool ones. This particular interactive web page is part of the Tools section of Think with Google, and it’s called The Customer Journey to Online Purchase. The tool …