For a foreign cosmetics brand, WeChat is THE social media tool to use to interact with Chinese customers and boost eCommerce business. These minions know exactly the reason why… (Not these, those smart ones…) 1. WeChat’s user base in China is huge WeChat is dominating China’s social media. Till the end of 3rd Quarter 2015, …
Say you are a foreign cosmetics brand who wants to penetrate China market, you must be wondering where do cosmetics shoppers get the information from. For a newly established business in China, to pick the right channel to promote cannot be more important. Below are the most popular source of information when it comes to cosmetics …
The cosmetics market in China is still booming through the year of 2015. With a high smartphone penetration rate, eCommerce is playing an increasingly important role in the cosmetics industry. Here are 5 major things we learned from cosmetics eCommerce performances this year: 1. Welcome to the era of “cosmetics eCommerce”, ladies and gentlemen China …