2019 was another standout year for the cosmetics industry in China. Given China’s increasingly online lifestyle, the industry’s continued growth and success also meant strong online performance. China is gearing up for 2020, fresh from celebrations for the start of the Year of the Rat and the healthcare battles that defined the first two months …
This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. How can foreign health supplements brands successfully enter the China market? What are the best-suited channels and strategies for this? Looking at the challenges involved and effectiveness of several approaches, TMO has put …
Cross-border eCommerce has opened the door to nutritional health products outside China. Endless healthcare products are rushing into the market. At the same time, the venture capital of China is so active recently to perform conglomerations. However, how does the China Policy and Blue Hat Sign restrict this booming market and import the healthcare product? …
Like Black Friday sales on Amazon, Singles’ Day or Double 11 on the 11th of November every year has been a big day for all the Chinese for 9 years. Until the midnight of 29th October, Singles’ Day 2017 top 5 ranks of the beauty brand pre-sale result are Lancome, Estee Lauder, SK-II, Olay and L’Oreal respectively. Top …
For a foreign cosmetics brand, WeChat is THE social media tool to use to interact with Chinese customers and boost eCommerce business. These minions know exactly the reason why… (Not these, those smart ones…) 1. WeChat’s user base in China is huge WeChat is dominating China’s social media. Till the end of 3rd Quarter 2015, …
Say you are a foreign cosmetics brand who wants to penetrate China market, you must be wondering where do cosmetics shoppers get the information from. For a newly established business in China, to pick the right channel to promote cannot be more important. Below are the most popular source of information when it comes to cosmetics …
The cosmetics market in China is still booming through the year of 2015. With a high smartphone penetration rate, eCommerce is playing an increasingly important role in the cosmetics industry. Here are 5 major things we learned from cosmetics eCommerce performances this year: 1. Welcome to the era of “cosmetics eCommerce”, ladies and gentlemen China …