The term “WeChat eCommerce” didn’t even exist before July, 2014, the time Tencent announced the new birth of “WeChat store”. Now, one and a half year later, it has become the sweatiest pie that every business wants a piece from. After all, since Chinese adult spend over 40 minutes on average daily on Wechat, why not …
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since at least the 1930s, it has been regarded as the beginning of the Christmas shopping season in the US. Traditionally, “Black Friday” is the biggest shopping day of the year in the United States. But this year, …
Shanghai, July 2015: Augmented Reality finally takes off: Augmented Reality offers more opportunity for creativity, better ease of use and engagement for the user, and performing as we first dreamt of when modern technology was first born: the possibility to creatively mesh the physical world with the technological. AR allows real objects to be immersed …
The core of user experience is not a pile of functions. Actually, it based on the product itself. Just like people choose Uber because it can call a taxi in anytime and anywhere. Although it has some other additional functions for example the countdown function, it can not exist independently. Normally, functions can not be separated from products. That’s …
A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing. A newer study from this year by Hubspot claims that the average checkout abandonment rate is 67.4%, so an …
In the past, for instance, our eCommerce Quarterly data for the final quarter of a fiscal year has pointed us to the explosion in mobile commerce, and, before that, a consumer change in email habits. So, what’s the big trend spotted in 2014? Here are three eCommerce sales trends to keep your eyes on. 1. Bounce rates …
Whether Developing an eCommerce website or doing a full-scale build, one of the most important parts in the whole process is the planning. Preparing a build before you start can sometimes seem like a bit of a tedious and time-consuming task, but not only will it make everything run a lot smoother, it will also …
Today doing successful customers are impossible without resorting to multiple channels to reach and influence consumers. In any sphere you adopt travel, banking, fitness or retail marketers use offline shops or customer satisfaction points while also being active online through websites, social networks, mobile apps, etc. Thanks to this multidimensional approach, customer reach is wider …
When we publish a page of our website, first we should make sure the url is well optimized for both readers and search engines. It’s one of those SEO best practices that’s actually stood the test of time.Here are some tips about how to optimize url to our website. 1) Delete the extra words in the page …
You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make …