THE INS AND OUTS OF “NEW RETAIL”: DIVING DEEPER INTO THE MEANING AND PURPOSE Date: 28 March, 2018 (Wednesday) Time: 16-18pm (registration starts at 15:45pm) Venue: Vistra Shanghai office, 33/F Westgate Tower, No. 1038 Nanjing West Road, Jing’an District Speakers: Mr Dominiek Pouwer, Director TMO Group, Miss Emma Shen, Senior Associate Bonnard Lawson International Law …
Growth Hacking and analytics is no longer a new concept in this digital and eCommerce era. Yet, people might still think that it is a job to find a great idea to bring huge success overnight. There isn’t any fast track. Tactics are of course important but no growth happens overnight. What a growth hacker …
It is the prevailing trend that so many brands are developing an online store on every channel. They are quite enthusiastic on setting up the eCommerce department. Has your brand already developed an online web store? Or joined the T-mall, JD Mall or Amazon? Have you ever thought of setting up a WeChat Store? After …
What’s an eCommerce site’s biggest nightmare? Among all the bad things that could happen to your eCommerce, security issue can be the worst of the worsts. Customers typed in personal infos and payment details with trust, but hacking can make all those valuable data go away, along with your brand reputation. You need to ensure …
VR goggle, drone delivery, robotics… When “eCommerce trend” is mentioned, it will always be linked with these cool things you saw on hi-tech news or sci-fi movies. But how about the new things that are going to tapping into your life soon? Today we lay out innovative eCommerce trends that has been around you already. These creative innovations …
For your eCommerce, to optimize your product image can be also an important part of eCommerce website development. Reason cannot be simpler: Images can generate a lot of Web traffic from image-based search engines like Google. So how can I optimize my product images to gain traction on search engines? Below are some starter tips to optimize product …
Social Commerce is a rising business in China – More Chinese shoppers enter eCommerce sites through social media channel. Therefore, a social sharing button for your eCommerce can bring more customers for sure. Here, we present Part 2 of the 20 Social Sharing Buttons in China eCommerce, graded. Be sure to also check out Part 1, …
If you own an eCommerce business and you want to stay competitive, there are several important factors you need to pay attention. Among them, bounce rate stands out to be very important, while it can be really intimidating. Many of you are struggling with high bounce rates. Before we can fix our bounce rate, we …
In 2016, eCommerce in China has evolved to “social eCommerce”: Chinese eCommerce shoppers are getting used to use social media as a significant channel for initiating online purchases. Having said that, Social share buttons seem essential for your eCommerce platform in China, since it both add convenience for users and help promote your products. However, …
You have heard the good about eCommerce shopping experiences, but what about the bad and the ugly? Research from experience optimization platform, Optimizely, provides retailers with some areas on which to focus. From the survey took by more than 1,000 eCommerce shoppers, it reveals the impact of a bad eCommerce experiences. More than a third …