The Future of Content Marketing: Trends and Predictions for 2014

Jing Zhou

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better. Quality is important – but how do you know if you’re really producing content that’s …

6 Psychological Triggers that Win Sales and Influence Customers

Jing Zhou

Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984. A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who …