Pro Marketing Tips: Comparing Western and China Affiliate Marketing

TMO Group

eCommerce is a global industry, but for China there are many country-specific aspects. Take for example affiliate marketing, an effective way to expand your audience by making use of external channels. In China, this involves KOLs and different networks. We delve into some differences between China affiliate marketing and its Western counterpart. Joining us to …

Revealing the Strategy Behind Chinese App Xiaohongshu

TMO Group

The masses have the power, especially in China. However, the masses and quality content go hand in hand on the currently hot Chinese app Xiaohongshu (Red, literally Little Red Book). Only a few months ago, this social commerce unicorn raised 300 million USD in its Series D round of funding from investors including Alibaba Group. …

10 Most Important Takeaways from China’s New eCommerce Law

TMO Group

On August 31 2018, the National People’s Congress passed the highly anticipated new China eCommerce Law. This new eCommerce law reviews penalties for China’s dynamic eCommerce market, regulates operators in key aspects and puts emphasis on consumer protection. Currently, the original text of the new eCommerce law is only available in Chinese. In this piece, …

China Social Video Report 2017 — How the Brands Market themselves with videos?

TMO Group

The “pivot to video” is digital media’s megatrend recently. According to the research report from BI Intelligence, 47.4 minutes of online video will be watched daily in 2017 globally, a 20% year-over-year (YoY) increase, driven primarily by mobile, where viewing times will reach 28.8 minutes per day, a 35% increase from 2016. How’s the video ecosystem in China? Major …

3 Popular Mobile Channels to Market eCommerce in China

TMO Group

The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. No one can neglect the importance of mobile channels and mobile commerce. Popular Mobile Channels in China Mobile Social Platform The biggest mobile communication program must be WeChat and QQ and the …

How Can a Pretty KOL Help Your eCommerce Business in China?

TMO Group

When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc..  2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …

Do you really understand the Chinese consumer?(2)

Jing Zhou

Hope you enjoyed our article last week about the Chinese user persona. In this episode,we will continue to introduce five more representative Chinese consumer persona. 5.“The Elaborate Man” Definitions: It refers to the guys who are emitting a strong straight male hormone but at the same time who are very sensitive and affectionate. Managing a …

Do you really understand the Chinese consumer?(1)

Jing Zhou

Character design It refers to the detailed settings of characters in anime, fiction, game and film, which consists of appearances, outfits, looks etc. — Wikipedia What is “Free Character Design”? Recently in China, “Free Character Design” has become a hot topic, Character design is a type of character packaging for selling image concepts. It can …

5 Unusual Ways To Get First Few Customers For Your Ecommerce Store

TMO Group

Have you already dreamt to own a successful online store? Have you hired an eCommerce store development company? Is your website ready to launch? If the answers to these questions are yes, you are in the right place at the right time. This post is for everyone whose store is design, products inventory is ready, …

3 Ways To Increase Customer Conversions Today

TMO Group

We have yet to meet an online retailer who wants to convert LESS.  But if somehow that is you, then you can skip this blog post. However, if you are looking for tangible ways to boost sales, here are three action items to kickstart your quest for conversions today. 1) Promote your highest-converting products. According …