Revealing the Strategy Behind Chinese App Xiaohongshu

Li-Anne Krol
The masses have the power, especially in China. However, the masses and quality content go hand in hand on the currently hot Chinese app Xiaohongshu (Red, literally Little Red Book). Only a few months ago, this social commerce unicorn raised… Read more

10 Most Important Takeaways from China’s New eCommerce Law

Li-Anne Krol
On August 31 2018, the National People’s Congress passed the highly anticipated new China eCommerce Law. This new eCommerce law reviews penalties for China’s dynamic eCommerce market, regulates operators in key aspects and puts emphasis on consumer protection. Currently, the… Read more

3 Popular Mobile Channels to Market eCommerce in China

TMO Group
The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. No one can neglect the importance of mobile channels and mobile commerce. Popular Mobile… Read more

How can a pretty KOL help your eCommerce in China?

TMO Group
When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc..  2016 was called the Year of KOLs in China – it become extremely… Read more

Do you really understand the Chinese consumer?(2)

Jing Zhou
Hope you enjoyed our article last week about the Chinese user persona. In this episode,we will continue to introduce five more representative Chinese consumer persona. 5.“The Elaborate Man” Definitions: It refers to the guys who are emitting a strong straight… Read more

Do you really understand the Chinese consumer?(1)

Jing Zhou
Character design It refers to the detailed settings of characters in anime, fiction, game and film, which consists of appearances, outfits, looks etc. — Wikipedia What is “Free Character Design”? Recently in China, “Free Character Design” has become a hot… Read more

3 Ways To Increase Customer Conversions Today

TMO Group
We have yet to meet an online retailer who wants to convert LESS.  But if somehow that is you, then you can skip this blog post. However, if you are looking for tangible ways to boost sales, here are three… Read more

How Big Data Overturns the eCommerce industry

TMO Group
In Southeast Asia, Internet services are booming recent years. It increases more than 64 million users every year. Many retailers and enterprise already caught this opportunity to meet their customers need. Moreover, they also get their governments heavily support. Recently,… Read more