For the third year in a row, China has been the biggest eCommerce market over the whole world. To every eCommerce business in China market, consumer behavior is extremely important to businesses because those eCommerce consumers are the lifeblood of any business. How do China eCommerce consumers shop? What are the differences between impulsive buyers and …
For Chinese eCommerce customers, cross border eCommerce has already become a widely accepted concept. In 2015, Chinese consumers has spent roughly 64.6 billion yuan, or around $10 billion on purchasing oversea products online, according to latest report from Chinese research firm Analysys international and web-only retailer JD.com. The report also indicated that total spending from consumers …
For cross border eCommerce in China, do you know what is a “typical” Chinese shopper? Furthermore, how do those shoppers differ from general eCommerce customers in China? According to the latest data from iResearch, we find out the demographics about China cross border eCommerce customers. The average China cross border eCommerce shopper is an aged 26-40 male …
There is an unexpected finding from Bain & Company’s latest study of China’s eCommerce market: how much is eCommerce shaping consumer behaviours, and the profound influence those shoppers are having on online businesses. Despite its massive growth, China eCommerce is rapidly evolving to become more than a numbers game for both consumers and sellers. Shoppers …
China remained the fastest growing IKEA Group market: in 2015, IKEA China has set a record-breaking total sale of RMB 10.5 billion, 18% growth than 2014. To maintain its dominance in China market, IKEA’s next move in China this year will be eCommerce development. IKEA is ambitious about eCommerce Despite its strong offline sales …
For every foreign business eyeing China eCommerce market, to understand Chinese customer’s behavior and expectation is the task at hand. Especially during this digital era, in which ways are these digital-savvy customers changing the whole China eCommerce? Earlier this month, worldwide management consulting firm McKinsey released a survey (How savvy, social shoppers are transforming Chinese e-commerce) which examined …
Looking for one word to define China’s business-to-business (B2B) eCommerce? Huge. According to iResearch, B2B eCommerce made up almost 75% of the eCommerce market, which is twice the size of B2C eCommerce. Data implied that B2B eCommerce was the principal part of the eCommerce market in China, and the market is still growing rapidly. B2B …
With over 1.35 billion people and 725 million Internet users (and still growing), marketing possibilities in China seem like a non-stop train. As the world’s largest social-media market, China’s social media marketing is vastly different from the West. Why understanding Chinese social media marketing is particularly important for doing business here? The infographic made by …
For a foreign cosmetics brand, WeChat is THE social media tool to use to interact with Chinese customers and boost eCommerce business. These minions know exactly the reason why… (Not these, those smart ones…) 1. WeChat’s user base in China is huge WeChat is dominating China’s social media. Till the end of 3rd Quarter 2015, …
Say you are a foreign cosmetics brand who wants to penetrate China market, you must be wondering where do cosmetics shoppers get the information from. For a newly established business in China, to pick the right channel to promote cannot be more important. Below are the most popular source of information when it comes to cosmetics …