WeChat has lost its monopoly on Mini-Programs. In the second half of 2018, Baidu, Alipay, ByteDance and TikTok launched their own Mini-Programs to rival WeChat’s dominance. According to Baidu’s data published in May 2019, “since the official launch in July last year, there have been over 200 million active Baidu Mini-Program users each month, over …
New year, new law! On January 1, 2019, the new China eCommerce law officially came into effect. Meant to strengthen regulations and increase control of the eCommerce sector, it is no surprise that daigou or cross-border personal shoppers are scrambling to make sure they comply. The first effects are already visible online and shoppers use …
eCommerce is a global industry, but for China there are many country-specific aspects. Take for example affiliate marketing, an effective way to expand your audience by making use of external channels. In China, this involves KOLs and different networks. We delve into some differences between China affiliate marketing and its Western counterpart. Joining us to …
The masses have the power, especially in China. However, the masses and quality content go hand in hand on the currently hot Chinese app Xiaohongshu (literally Little Red Book). Only a few months ago, this social commerce unicorn raised 300 million USD in its Series D round of funding from investors including Alibaba Group. So …
On August 31 2018, the National People’s Congress passed the highly anticipated new China eCommerce Law. This new eCommerce law reviews penalties for China’s dynamic eCommerce market, regulates operators in key aspects and puts emphasis on consumer protection. Currently, the original text of the new eCommerce law is only available in Chinese. In this …
China’s internet- and mobile phone penetration rates are 92% and 96%. Furthermore, more than 900 million users daily open WeChat. Foreign businesses looking to do cross-border eCommerce in China will first-hand experience that economic and technological development go hand in hand. So how to incorporate WeChat into your multi-channel eCommerce strategy? As the biggest consumer …
Which market entry strategy is the right one for me to start on the Chinese eCommerce market? What is important when organising distribution and logistics for eCommerce in China? Focusing on starting your eBusiness in China, you encounter many questions. Many of TMO Group’s clients also had these challenges. In today’s article, we share some …
2018 is the year of the rise of short videos and live streaming in China. The country is characterised by blurring lines between socialising and doing business. In essence this trend closely mirrors the change which occurred in the West. However, because of China’s digital savvy consumers it is more starkly felt comparatively. According to …
On Wednesday the 28th of March, 2018, it was finally time for the fourth and last DigiDutch E-Commerce Masterclass, “The Ins and Outs of ‘New Retail’: Diving Deeper into the Meaning and Purpose”. New Retail has been hyped as a game changer for China’s retail landscape since Alibaba’s Chairman Jack Ma first talked about the …
This article is the first part in our series “2018 China eCommerce Insights”. Throughout this series we hope to provide you with a complete overview of China’s eCommerce landscape and the crucial information necessary to successfully establish the online presence of your business in China. China eCommerce This year, the total number of internet users …