China, a Booming Market for Luxury

TMO Group

Like Japan 20 years ago, the consumption on luxury goods in China now is skyrocketing! Not only those super-rich, but also many common people are ravenous for luxury brands, especially western brands. eCommerce for luxury eCommerce is booming in China and offers new opportunities for luxury industry key players. Chinese consumers are more actives online …

The reason for Western companies struggles in China’s eCommerce market

Jing Zhou

Why have so many Western companies — including heavyweights like Amazon and Google — struggled in China’s e-commerce market? Amazon entered China’s business-to-consumer market by acquiring Joyo.com in 2004 for $75 million. From the start, it faced fierce competition, in particular from Tmall.com. Today, Amazon’s market share in China stands at 3.5%, with indigenous companies …

TMall – China biggest B2C eCommerce Platform

TMO Group

According to Euromonitor, Alibaba Group’s TMall, a B2C sales platform solely dedicated to official brand stores selling to Greater China, will overtake Amazon in revenue by 2015.  It will officially become the world’s biggest ecommerce site, leaving the likes of eBay and other pure-players in its wake. And, to further cement its position as a …

Doing eCommerce business in China

Jing Zhou

Move Into The Chinese Market Place There are over 450,000,000 consumers looking to buy the exact products and services that you are selling to other markets. Why are you not allowing them to buy what you are offering in China? Why are you not Doing Business In China right now? By starting up a targeted online marketing …

eCommerce strategy for China: Winning Customers Through Quality and Service

Jing Zhou

As consumers grow more experienced with online shopping, they will come to demand even better service and quality from e-commerce sites. They already express a great deal of dissatisfaction regarding delivery quality, cost, and lead-time. The future will see a shift in demand from low-priced but non-guaranteed items sold by sometimes dubious or unknown vendors …

The Taobao Phenomenon

Jing Zhou

Taobao: part of the Alibaba group (which also owns the popular business-to-business site Alibaba.com)—is by far the most important company to watch in China’s eCommerce landscape.  More products were purchased on Taobao in 2012 than at China’s top-five brick-and-mortar retailers combined, making it the biggest retailer in China. The site boasts more than 800 million …

Using Videos to Improve performance of eCommerce

Jing Zhou

Videos are a powerful tool for ecommerce to show products and many eCommerce businesses have already leveraged it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings. Almost every type of website you visit these days features video prominently, since website …