If you serve both B2B and B2C clients, your needs for eCommerce solution will be far different than focuses on one alone. Increasingly, software developers are realizing the benefit of providing a solution that helps its customers cater to both audiences. How B2B differs from B2C The most obvious difference between B2B and B2C is the …
B2B eCommerce websites are kind of a big deal. From sales, customer engagements, marketing, recruiting, and showcasing your company as a whole, your B2B website is the central hub for all business activities. Whether it’s your first time building a B2B eCommerce website, building and running an independent publishing site is no easy feat. Here’s …
Some of the best B2B marketers are not only thinking like B2C marketers but also borrowing marketing strategies that have already proven successful in the consumer world.