How Swarovski and other brands make their B2B eCommerce websites?

TMO Group

All of us are perhaps familiar with the B2C eCommerce user interface (UI) / user experience (UX) design since it surrounds us every day and everywhere. All websites and app endeavor to provide the best UI / UX design to provide the most pleasant shopping environment and thus maximize the conversion rate. On the other …

Words from B2B eCommerce Platform Developers: PaaS Is The Way to Go

TMO Group

The key to success for not only eCommerce, but any business is to make every single customers feel special and cared for. Hence, customization is a must for every eCommerce business, since it will make different eCommerce customers comfortable. To provide your eCommerce customers with a fun, personalized user experiences, which cloud-based software option will …

Think Like B2C: 3 Lessons B2B Sellers Can Learn from B2C in 2016

TMO Group

B2B and B2C marketers are selling products to very different groups of customers, so naturally they tend to adopt different strategies to improve their business. However, there is in fact a lot that the two different styles of marketers can learn from each other. When it comes to 2016, there are three major things that B2B …

Building Your B2B Omni-Channel Commerce Platform is The Future [Infographic]

TMO Group

When it comes to 2016, more B2B Suppliers are adapting to shifting buying behavior of business customers that is driven by consumer shopping habits. Business buyers are expecting an overall better ecommerce and omni-channel experience from suppliers with easy to use online payment methods, enhanced website search, and personalized recommendations. For those B2B businesses that do it …

B2B eCommerce in China: What does Your Buyer Want Most in 2016?

TMO Group

Looking for one word to define China’s business-to-business (B2B) eCommerce? Huge. According to iResearch, B2B eCommerce made up almost 75% of the eCommerce market, which is twice the size of B2C eCommerce. Data implied that B2B eCommerce was the principal part of the eCommerce market in China, and the market is still growing rapidly. B2B …

China B2B eCommerce Ranking List of 2017

TMO Group

Currently, there are two main kinds of B2B eCommerce model. One is similar to Alibaba. It focus on sales. The platform itself doesn’t participate in specific transactions. The other one is to make transactions in the platform. The research from 2b.cn which shows china B2B eCommerce ranking list of 2015 is based on transactions, the …

The Purchasing Behavior of B2B Buyers

TMO Group

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more of their budgets online in the last year doubled from 2013 levels, from 9% to 18%. However, though there is more online spending, …

4 Effective B2B Lead Generation Methods

TMO Group

There’s no beating around the bush: B2B lead generation is how your business stays in business. Given that it’s such an important process, even businesses that are doing it well are always wondering how they can do it better — how to get more eyes on their website, more leads in their pipeline, and more …

How to Use Data About B2B Buyer Behavior to Improve Conversions

TMO Group

Nowadays, there are more and more eCommerce websites being published. Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website. They usually shop around at different merchants and find both cheap and high quality one. Smart marketers create sales funnels to change …

7 B2B eCommerce Practices That Make All Difference

TMO Group

It’s no secret that many companies struggle with the concept of B2B eCommerce. According to a eCommerce Report, 96 percent of B2B brands find it hard to provide intuitive and user-friendly interfaces, while almost half believe it’s difficult to manage complex organizational structures such as different user roles and multiple business models, touch points and …