In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …
Should your business use eCommerce? The question seems to have an obvious answer (“yes!”) for most B2C businesses, but what about B2B? It still can be a subject of many debates – when it comes to B2B, there are a number of issues that stand in the way of this fundamental element of digital transformation. …
Drawing a blueprint of a successful pharmaceutical B2B eCommerce In this post we’d like to express our warmest congratulations to Henry Schein and their Chinese B2B eCommerce project. TMO Group was happy to participate in the inaugural event in the First Hemao Mall in Guangzhou, where the successful launch of the new platform hshemao.com has …
In part two of our eight part series of digital transformation in B2B eCommerce in China, we discussed how companies in the field can assess their level of digital maturity, and how COVID-19 has rendered it necessary, (if it wasn’t already before the pandemic), for companies to ramp up their digitalization efforts in order to …
In this era when so much of our buying and selling is done online, B2B digital transformation has become an attractive option for many enterprises. With the impact of CoViD-19 this past year, the importance of the Internet to business has never been more clear. But how does an offline B2B enterprise go online? What …
As the name suggests B2B websites are used for the transactions between businesses to business. But unlike business-to-consumer (B2C) and business-to-government (B2G), B2B companies have to create a professional persona that is both attention-grabbing and sales-ready if they hope to successfully pitch and sell their products to other businesses.Generating leads and improving the quality of …
Digitalization is becoming increasingly popular, and millennial users have steadily become the new backbone of B2B procurement. Meanwhile, traditional manufacturing has awoken to the possibilities and opportunities presented by B2B eCommerce. But as B2B eCommerce becomes increasingly mature and content increasingly professional, how can companies best seize these business opportunities and drive sales? Here we …
Today, many manufacturers consider setting up a B2B eCommerce website to be a vital part of the digital transformation process, and so B2B eCommerce web development has quickly become a hot topic. In the last B2B article, we mentioned that 78% of B2B multinationals engage in online sales, and most of the remainder that have …
B-to-big-B and b-to-small-B (B2b) eCommerce are both crucial to the digital transformation of traditional manufacturing companies. B2b eCommerce features at the early stages of the transformation process, suitable for starting small with lower volume clients and pushing manufacturers towards process automation and standardization; B2B, meanwhile, is a constant once transformation has been achieved, enabling manufacturers …
In 2019, we’re seeing more and more B2B players turn to the online sphere for their product search, research and purchasing needs, and as a result the complexity of B2B eCommerce transactions has continued to rise. The ranks of B2B buyers and sellers are swelling with millennials, who expect a fully digitally optimized buying and …