Imagine a customer landing on your eCommerce website. First impression is quite good – interesting, but not outlanding design, beautifully picked colors, enticing images. It gets better as the customer continues. The navigation quickly takes them to exactly the page they need. Product images show exactly the qualities that the customer likes without the aftertaste …
The answer is USERS. You need to research your users. Every now and then, companies contact agencies like TMO Group asking to help them figure out why their new website or new app is failing. They have spent so much time and money on this project to make it look good – the fact that …
Generally speaking, there are 6 main arch-types of eCommerce users. Here they are: wishlist visitor, impulsive visitor, rational visitor, perfectionist visitor, satisfied visitor and hesitant visitor. To be clear, we are not suggesting that each and every user of your website will fall into one of these 6 categories – probably not. Like many psychological …
For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …
Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …
Hines is a privately owned global real estate investment, development and management firm, founded in 1957, with a presence in 201 cities in 21 countries and $100 billion of assets under management. Hines announced in 2013 that it was chosen as the successful bidder for a site in Shanghai’s prestigious Jing’an Business District. The project will anchor a new mixed-use development …
The future of China eCommerce is “WeChat” – right now, the amount of people placing orders on WeChat is increasing at an incredibly fast rate. Unfortunately, many brands fail to deliver a matching WeChat eCommerce UX/UI design: they allow users to enter their online shop through WeChat, but without any optimization for the WeChat system. One …
eCommerce sites can be different from business website in many ways, and design is definitely a big part of it. Just like an offline retail in the shopping mall, a well-designed eCommerce will be both attractive to pull more customers in, and functional that can ease customer’s purchase process, and convert visitors to shoppers. Below …
humans just seem to love things that are well designed, same with eCommerce website. recent research has also found that 92.6% of people feel that the visuals are the top influential factor affecting a purchase decision. A well-designed eCommerce site will provide the user with a much more pleasant user experience and will make it easier for …
Your eCommerce websites are the first interface between the customers and your business. With that being said, a good eCommerce website design is important because it can deliver customers a seamless shopping experience while putting yourself one step ahead of the competition. In today’s fast-changing eCommerce world, you must be aware of what’s trending right now in …