eCommerce metrics every online entrepreneur has to know

TMO Group

“How well is your business doing?” – if you don’t have a specific numerical answer to this question, you probably need to brush up on the basic analytics for eCommerce. Analytics is not just an indicator of the current health of your eCommerce enterprise. It is a powerful way to diagnose any issues you may …

Few China Internet Data of 2017 Q2 You Should Notice

TMO Group

From 1997 to 2017, everyone is witnessing another ‘Great Leap Forward’ of the Internet in China. It is reshaping the entire eCommerce and marketing ecosystem including channels, advertisement, and products; as well as re-shaping the lifestyle and habits of consumers. No matter you are new comers or experienced practitioners of the China eCommerce, you should have an idea for …

China’s Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

TMO Group

China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear. According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up …

Ecommerce Eye Candy — Anatomy of a Perfect Checkout Page [Infographic]

TMO Group

  At some point, you’re going to ask your online visitors to submit payment. And your payment submission page, a.k.a the checkout page, has to be in tip-top shape if you want healthy revenue growth. Visual Website Optimizer, who brought us many gems of content like the eCommerce survey, now bring us this infographic about …

Cross Border eCommerce: Keywords for Different Industries in 2015

TMO Group

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Through the research we are able to focus on products which are popular. In that case we can improve our conversion rate. Today let’s see together for …

2015 Global eCommerce Payment Method Indroduction

TMO Group

It is estimated that global eCommerce market will reach 1.7 trillion dollars in 2015. And it will be reach 2 trillion dollars in 2017. Furthermore, cross border eCommere will increase 21%. Generally speaking, we assume that people all over the world paid by credit card when shopping online. But actually in some popular international market it’s …

Why Amazon Beat Wal-Mart in eCommerce Field

TMO Group

There is no doubt that Amazon is the lord of online retailing. According to the data released last month, although the total earning of Wal-Mart is 5 times more than Amazon, the market value of Amazon has exceeded the Wal-mart. In order to exceed Amazon, Wal-mart has poured tons of money which is used to …

eCommerce Sales Boost 16% in the Holiday Season of 2014

TMO Group

eCommerce industry still grew steadily in 2014. The eCommerce sales report from eMarketer shows that it increased 16% in the holiday season of 2014 and up to 72 billion dollars. Also for retail, it boost 3.5% and up to 850 billion dollars. It is expected that eCommerce will keep the growth this year. And in …

8 Strategies eCommerce Should Learn From Brick and Mortar

TMO Group

eCommerce sales strategies are not that simple. Methods that business owners use are getting more and more obscure. Even they use neurological theory to arouse your desire that are locked inside. Nowadays, eCommerce owners are not only focus on user experience, but also make a shopping atmosphere. The ads you see, the smells you smell …